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About this video:
We often hear about the luxury lifestyle and many online posts will showcase people living the high-life. But what defines the luxury lifestyle?
In this video André highlights three aspects of understanding the luxury lifestyle and helps you understand what luxury living is all about whether you are focused on luxury for yourself or for a client.
1-An “Inclusive” Definition
First, it is important to not limit the discussion of the luxury lifestyle to just “things.” Sure you see expensive things like mansions, luxury automobiles, jewelry, vacations, art, antiques, and exclusive access to events as the luxury lifestyle, but it is more than this.
It is also more than what you’ll typically find on Instagram which features stardom, celebrity, and society. You see, a luxury lifestyle is all of these things, but it can also be none of these things.
A luxury lifestyle is INCLUSIVE of many things and not exclusive to the common things showcased as luxury.
Understanding the luxury lifestyle requires that you also understand that different people value different things. Some people value fine wine, beautiful flowers, and private travel. To others luxury is having an open field, pets they enjoy, and great books.
Luxury is what you value. It is freedom, creativity, and personal expression. It is having enriching experiences whether those come from a beautiful handbag, rare jewel, or simply quiet time. It is based on the person and this is evident when you engage with very successful people. They have it all, and have deep knowledge about what is available to them. That means satisfying them is demanding and often it requires you to address personal values that are not related to expensive things, but the freedom to have whatever they want.
A luxury lifestyle comes down to the choices you make. We all have the ability to make choices on how we live, what we wear, where we go, how we communicate, and with whom we associate. And the world offers such affluence and prosperity, that we can carve out a luxury lifestyle by making discerning choices. Of course, money enhances our ability to make some choices, but this is not the sole determinant of a luxury lifestyle.
If you are in the business of serving others in luxury these ideas are important for you to understand. You must be able to explore new possibilities for clients, help them navigate options, and find innovative and unexpected ways of addressing their needs.
New technologies, new brands, and new trends will continue to disrupt the luxury marketplace. For example, nearly half of all luxury buyers now want customized products, services, and experiences.
Visit www.LuxuryLifestyleAdvisor.com to learn more about training with André to build your capabilities in luxury and get on the path to more success selling your luxury product, service, or experience.
Write André at email@example.com to learn more about his work which includes:
premier and luxury brand strategy development
entrepreneurship/business growth training
business development training
client attraction training
sales management training
client development training
business growth and scaling training
André Taylor teaches entrepreneurs, business owners,
and sales professionals with premier, luxury, and bespoke
offerings how to grow by finding, satisfying, and keeping
André has a 38-year career building and advising businesses,
is the author of more than a half-dozen books, dozens
of courses and training programs, and speaks around
the world on developing profitable Luxury brands and businesses.
He’s been featured in a wide range of media, and a regular contributor to business programming — television, radio, and online.
His 21 Essentials of Selling Luxury are used by the top
brands around the world and his LuxuryLifestyleAdvisor Certification training is helping luxury sales, marketing, and business owners worldwide understand and excel in the luxury and high-end marketplace.